Hey, I’m Drayton van Asa Product Designer based in Vancouver ☔
With 10 years of experience, I design UI and UX that help products grow smarter, convert faster, and scale to millions.
With 10 years of experience, I design UI and UX that help products grow smarter, convert faster, and scale to millions.
As a designer, I bring a variety of functional skills, including:
The unseen qualities that shape my design process:
My design process is shaped by these core principles:
A versatile designer with extensive experience, I design digital products that turn complex problems into simple, useful experiences (the kind real people actually enjoy using).
I take a holistic problem-solving approach. I rely heavily on my functional, intangible, and core design principles when working through design initiatives.
I am comfortable with a plethora of design tools. The tools I use on a day to day basis include: Figma, Adobe Creative Suite, Jira, Confluence, Google Analytics, Hotjar, and Webflow.
Led end-user design strategy for Xodo, Apryse’s no-code solution, driving 2x growth in monthly active users to over 2 million per month.
Absolutely. I consider front-end development an important step in my process, especially discussing design solutions with external teams. My front-end skills include: HTML, CSS, JavaScript, React, Material UI, and Storybook.
